Seamless Multi-Screen Convergence

Many operators are building multi-screen convergence strategies to help meet customers' expectations of accessing content anywhere, anytime, on any device. Today, the networks needed to deliver content to multiple screens are, for the most part, accessed separately. The TV uses one network, the broadband connected PC uses another and the wireless device relies on yet another.

These discrete networks require physically separate servers and storage, with no economies of scale. At any point in time, a disproportionate number of the servers on one network may be running at very low utilization, while servers on another network fail to keep up with traffic demands. Resource planning is more difficult and precious data center resources like power, cooling and space are wasted while operations costs skyrocket.

With the introduction of the MDX, the lines between networks and access technologies are erased. Video services can now be delivered to all screens from a common network platform. The mix of transport protocols and container formats needed to support a broad range of end user devices are delivered from the same "universal" network port, allowing operators to engineer the network for peak usage across multiple screens rather than separately optimizing across silos of servers.

The MDX helps operators deliver the benefits of anytime, anywhere access in a simple, more cost effective way.